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The country’s leading two-wheeler manufacturer TVS Motor Company has announced that it has acquired the British brand Norton Motorcycles. TVS said in a statement that the company had acquired some of the assets of Norton Motorcycles (UK) Limited through overseas subsidiaries of TVS Motor for all cash deals to Norton Motorcycle for GBP 16 million (approximately Rs 153 crore in existing exchange rates). I have acquired The TVS statement said it would be one of the most interesting acquisitions of the historic motorcycle brand in recent times and would reflect India’s rapidly growing prominence in TVS Motor Company and the international two-wheeler market.
Sudarshan Venu, joint managing director of TVS Motor Company, commented on the acquisition, saying, “This is an important time for us at TVS Motor Company. Norton is a reputed British brand known globally and has grown globally Provides opportunities on a scale. This transaction is in line with our endeavor to meet the aspirations of discerning motorcycle customers. We International Will give his full support to Norton to achieve his full glory in the national motorcycle scene. “
He continued, “Norton will continue to maintain its distinct identity with dedicated and distinct business plans. TVS Motor will work closely with customers and employees in the success and pre-production of the Norton motorcycle brand and we will be working globally in the coming years Hope to move forward together. “
According to the statement, TVS Motor Company said that it is excited about the current and upcoming products on the Norton motorcycle including the Commando, Dominator and V4 RR. The statement further noted that Norton Motorcycles could leverage TVS Motor Company’s global reach and supply chain capabilities to expand to new markets. TVS has also partnered with BMW Motorrad, under which BMW G 310R and BMW G 310 GS are being manufactured at the TVS plant itself. Along with this, TVS also has its own motorcycle based platform TVS Apache RR 310.
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