Singles’ Day sales: Alibaba Sales Of $ 1630 Million In Less Than 90 Minutes

Alibaba, one of the world’s top e-commerce companies, organizes a mega shopping event on the 11th of November every year. It has a 24-hour single day sale. Like every time, this time also started this sale on Monday. Alibaba is claiming bumper shopping at the start of the sale. According to the company, in less than 90 minutes, more than $ 1630 million has been purchased in the sale. 

This 24-hour sale is held on the company’s channel Teammol Global, in which more than 22 thousand international brands have participated this time. However, this year’s sale has failed to break the previous year’s record in 24 hours.

Indeed, Alibaba’s lack of sales in the cell is due to its tough competition with smaller companies. Many e-commerce companies like JD.com are expanding in China continuously. This is reducing Alibaba’s customers. 

There is a special reason behind Alibaba organizing a single day sale on 11 November every year. Bachelors celebrate this day every year in China since 2009, that is, singles celebrate celebrations on singles day. There is also some reason for choosing Singles Day on November 11. One of these is that 1 digit reflects single people. Also, people celebrate their relationships on this day as well. The festival is also considered to be the largest online shopping festival in the world.