Five Must-Know Benefits of Product Reviews for Consumers

Increased Brand Awareness

While a product description may do the trick when describing an item, an ASEA review gives customers a more thorough picture of what they’ll be buying and allows them to get to know your brand. Plus, they create user-generated content for your site without requiring your team to generate it. Adding product reviews to your e-commerce website is an easy way to boost sales and customer trust. When you showcase honest, authentic reviews of your products, shoppers will be more likely to choose you over competitors.

Increased Conversions

As they journey through the buying process, consumers seek confirmation that the product they receive will look and function as advertised. Incorporating UGC photos into reviews gives them that validation and, when done right, can drive a significant conversion uplift. More than 87% of online shoppers read reviews before making a purchase. One study shows that displaying even five quality reviews can increase the number of people who click the buy button by 270%. Reviews reassure buyers, impart confidence, and make them feel like they’re getting a good deal—and they’re far more credible than any marketing-driven product description. 49% of consumers say they trust reviews as much as a personal recommendation. A healthy mix of positive and negative ratings also makes the good ones look more believable to skeptical consumers.

Increased Trust

Whether they’re looking for confirmation that the product looks as advertised or want to know how it performs in real life, shoppers are heavily dependent on reviews. A recent survey showed that people read an average of 7 reviews before making a purchase decision. This is why businesses need to provide their customers with a platform that allows them to express their honest opinions and not edit feedback in any way (other than spelling or grammar). A clear, open review channel increases trust and helps you avoid negative customer feedback that may damage your reputation. Product reviews offer valuable information that can be used to improve products, services, or even marketing strategies.

Increased Customer Satisfaction

When consumers read reviews, they’re given a better sense of the product from someone they trust—and it’s a huge selling point for your business. According to a recent study, customers who visit sites with lots of positive reviews spend 50% more than those with fewer reviews. Encourage your customers to paint the town red by sharing their positive experiences on social media, and make the review process easy and convenient so they can do just that! Whether the feedback is glowing or not, all reviews are suitable for your business because shoppers put just as much weight on negative feedback as on positive feedback.

Increased Revenue

If you’re not displaying reviews on your website, your e-commerce business misses out on a huge opportunity to drive sales. Reviews are an essential form of social proof, and when they’re presented in a way that feels honest and authentic, shoppers will trust them. In addition to boosting consumer confidence, product ratings, and reviews help small retailers establish credibility as they compete with large retail chains. This form of digital word-of-mouth marketing provides social proof that can be difficult to replicate with advertising alone. As a bonus, regularly updated content helps SEO through review snippets in search results, which boosts click-through rates and can increase your organic traffic. This is a crucial advantage, especially in today’s hyper-competitive marketplace.