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Unless and until your start up story does not get attention you do not exist in public domain and that is why it is critical that journalists take notice of your startup story.
These are some simple ways in which you can successfully pitch to journalists your startup story: –
Journalists will only take note of your brand story if there is substance in it and thus your story should be worth their attention. All journalists want to write articles which will get the public’s attention and make their medium popular. Thus your startup story should be inspirational and well worth publishing. So when you submit press release take care of these factors.
It is important and critical to give facts and figures as that give a clear picture of how your company is performing. Everyone wants a success story to read and thus by providing facts and figures and data analysis you can systematically present to the journalists a compelling brand story.
You can also as add images and graphs as these will help in making your story attractive and eye-catching. Also as they say that a picture speaks a thousand words thus good quality and informative images of your startup story will inspire and make your campaign a grand success with all journalists wanting to publish your brand story
You can also go with a small explainer video which gives the gist of your vision and achievements and thus in that way you will be able to better communicate with your target audience and the journalists. Thus when you submit press release then take care of adding a good video too.
Networking is critical for success and thus you should try to network with as many people as possible and this will definitely give you an edge over your competition and your brand story will be published and well received.
You should make your best efforts to go past the gate keeper. Try to get the direct phone number of the journalist and fix up the meeting. This way you will reach out to more journalists and will also increase the chances of getting your startup story published and given attention to.
Most important be news worthy. Have something good to offer-a value proposition which will help people improve their business and also their profits. Get people interested and they will definitely read your start up story.
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