Apple steps towards privacy, may block some apps

December 9, 2020

Read Time:1 Minute, 16 Second

Tech giant Apple on Tuesday threatened to remove the app from its widely used App Store. The company says that if the apps do not comply with its upcoming privacy feature, then it will remove them from the App Store. Also, the company can prevent advertisers from tracking various applications. Explain that the company had planned to introduce the App Tracking Transparency feature earlier this year. But there was a delay in giving developers more time to make changes to their app and resolve privacy issues.

The report revealed that some tech companies and advertisers, such as Facebook, have criticized the planned change, saying it could hurt smaller developers such as gaming developers. But Craig Federighi, senior vice president of software engineering at Apple, said users should know when they are being tracked across different apps and websites.

Craig Federighi said during the European Data Protection and Privacy Conference that ‘early next year, we will start requiring all apps that want to get explicit permission from their users, and developers who fail to meet that standard Are, their apps can be removed from the App Store. ‘

According to the report the new feature will require pop-up notifications, stating that the app ‘will allow you to monitor apps and websites owned by other companies’. Digital advertising firms expect the majority of users to refuse to grant that permission. Federighi dismissed criticism of the new feature saying that ‘when aggressive tracking is your business model, you don’t welcome transparency and customer choice.